Popular entertainment is the twin of advertisers so now with changing times the advertising world is busy ploughing its way to infiltrate the Internet. More so now that advertiser-produced video entertainment is the way to roll when you want your product to be known. Viewers easily discriminate and even relate to videos that has “branded content”. Broadcast and cable television is a great platform to cram advertisements into the viewer’s heads because of the wide range and availability of it but as the new dawn of advertising via the web is flourishing, new ways must be adapted. And boy are they adapting really well. Serious money and even dead serious talent is being poured to produce branded content videos.

A very good example is the rise of the Digital Broadcasting Group(DBG),  a top video ad network in the U.S., which is looking to be the Mecca for advertising. The network gets the dollars flowing by producing Web TV shows with specific advertisers featured. These Web shows are distributed to the network’s sites. In reference to Techcrunch’s interview with DBG COO Rick Kleczkowski, the following will be upcoming shows that will be all about branded content videos: ControlTV, Built Green, and Family Versus Chef.